Engagement 70%

Azar Character Design

Analysis

-Only the upper part is used in the app due to its long ratio

-The long face and distinct joint structure clash with logo

-A lack of color harmony between the red skin & azar green

-Character’s appearance varies by operator, resulting in endless transformations

-Only the upper part is used in the app due to its long ratio

-The long face and distinct joint structure clash with logo

-A lack of color harmony between the red skin & azar green

-Character’s appearance varies by operator,

resulting in endless transformations

Solution

-Redefine proportions to better suit mobile devices

-Adjust the character’s shape to align with the logo

-Refine the color palette for better harmony with the logo

-Modularize elements for greater precision & consistency

Outome

-High adaptability across all app areas with a shorter proportion

-A rounded, curved character that aligns seamlessly with logo

-Expect easy & precise character creation with modular guides

-Convey a trendy, Gen-Z aesthetic with a unique style

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