Engagement 100%

Single Town

Background

-The need for unique pixcel characters for the new social discovery app with a retro concept

-Only the upper part is used in the app due to its long ratio

-The long face and distinct joint structure clash with logo

-A lack of color harmony between the red skin & azar green

-Character’s appearance varies by operator,

resulting in endless transformations

Process

-Find the best way to express characters suited for a 45º top front view

-Test out body types, including the positions of eyes, nose, and mouth,facial expressions

and walking posture with turnaround shots

-Test out color palettes that goes well with a brown brick background

-Design Gen-Z style hair and fashion to appeal to the app's target users

-Find the best way to express characters suited for a 45º top front view

-Test out body types, including the positions of eyes, nose, and mouth,

facial expressions and walking posture with turnaround shots

-Test out color palettes that goes well with a brown brick background

-Design Gen-Z style hair and fashion to appeal to the app's target users

Outome

-An A to Z experience in creating pixel characters inspired by retro games

-Significant impact on virality in the early stages of app distribution

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