Engagement 100%

Vip subscription

Background

-The subscription structure was complicated, as it was divided by individual feature

Users who have already subscribed are unlikely to add more subscriptions easily

-But we have continued to encourage users to purchase additional subscriptions, which is not effective approach

-Thus, we need to intergrate & simplify the subscription structure

-The subscription structure was complicated, as it was divided by

individual feature. Users who have already subscribed are unlikely

to add more subscriptions easily

-But we have continued to encourage users to purchase

additional subscriptions, which is not effective approach

-Thus, we need to intergrate & simplify the subscription structure

Process

-Define colors and symbols for each level, ensuring they do not overlap with existing colors or symbols in the app

-Create each Icon and symbol with motions, background graphics using each symbol for the introduction page

-Create various graphics about the new subscriptions for user communications, including shop banners, modal pop-ups, and item event promotions

-Define colors and symbols for each level, ensuring they do not

overlap with existing colors or symbols in the app

-Create each Icon and symbol with motions, background graphics

using each symbol for the introduction page

-Create various graphics about the new subscriptions for

user communications, including shop banners, modal pop-ups,

and item event promotions

-Define colors and symbols for each level, ensuring they do not overlap with existing colors or symbols in the app

-Create each Icon and symbol with motions, background graphics using each symbol for the introduction page

-Create various graphics about the new subscriptions for user communications, including shop banners,

modal pop-ups, and item event promotions

Outome

-Smooth transition to the new subscription

-Subscription sales increased from 7.8% to 10% of total sales

-The number of subscribers grew by 13.9%

-New subscription sales rose by 11.2%

-Number of new subscriptions increased by 20.9% (SUM by product)

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