Engagement 50%
Redefining brand identity
Analysis
-High Complex dseign
-Poor visibility due low saturation
-Imbalance between symbol & logotype
-Ambiguous brand identity
Solution
-Simplify the symbol
-Introduce new brand colors
-Redefine the brand persona
-Align the tone of symbol and logotype
Outome
-Logo overhaul
-Intuitive expression of brand keywords 'Swipe+Global connection'
-Adjusted brand color to better target the audience, Gen-Z
-Aligned tone in symbol and logo
