Engagement 80%

Hakuna Rebranding

Hakuna
Rebranding

Redefining brand identity

Analysis

-With market expansion in plan, current logo was heavily oriented in its initial market 'Japan' Only

-Current logo lacked product manifesto, especially in delivery of its own identity

-With market expansion in plan, current logo was heavily

oriented in its initial market 'Japan' Only

-Current logo lacked product manifesto, especially in

delivery of its own identity

Solution

-Decrease character presence from the logo

-Adjust the brightness of the brand color

-Appeal to a broader range of audience

-Test out few logotypes to find the one that matches the symbol

Outome

-Simplified the symbol by replacing with a new metaphor

-Convey the brand's message, 'Find & Be found'

-Express young & trendy vibes with new brand color

-Much refined logo as a whole, with new font for the logotype

Home

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